Data protection

General privacy policy 

We, Gebr. FALLER GmbH, take the protection of your personal data seriously and would now like to inform you about data protection in our company. This privacy policy explains the nature of the processing of your personal data as part of our online offer.



I. Controller

The controller pursuant to Art. 4 Para. 7 of the EU General Data Protection Regulation (GDPR) is

Kreuzstrasse 9
78148 Gütenbach

Phone: +49 7723 651 0
Fax: +49 7723 651 123

See our legal notice.


II. Contact details of the data protection officer

You can reach our data protection officer at or at our postal address with the addition of “the Data Protection Officer”.

III. Types of data processed:

When you visit and use our online offer, personal data are processed. Personal data means all types of data that can be personally related to you, e.g. name, address, email address. If you provide us with personal data, we store and use your data in accordance with the statutory provisions, e.g. for the fulfilment of contracts, answering enquiries or pre-contractual measures. Furthermore, when you visit our website, usage data in particular may also be processed, for example access times, websites visited and metadata, e.g. IP addresses, information on the operating system and internet service provider.

We inform you about this in our privacy policy. 



IV. Legal basis for the processing of personal data

The processing of your data only takes place if there is a legal basis as set out in Art. 6 Para. 1 GDPR, in particular

• if you have granted your consent pursuant to Art. 6 Para. 1 lit. a GDPR,

• for fulfilment of a contract or for implementation of a pre-contractual measure pursuant to Art. 6 Para. 1 lit. b GDPR. This also applies to processing procedures that are necessary for the implementation of pre-contractual measures,

• for the fulfilment of a legal obligation to which our company is subject pursuant to Art. 6 Para. 1 lit. c GDPR, 

• to protect a legitimate interest of our company or of a third party pursuant to Art. 6 Para. 1 lit. f GDPR, provided that the interests, fundamental rights and basic freedoms of the data subject do not outweigh the first-mentioned interest.

We inform you of the respective applicable legal basis in this privacy policy separately for the individual processing activities. A processing operation may also be based on more than one legal basis.


V. Disclosure of data, transmission to other countries

1. Disclosure of the data to processors and third parties

If, in the scope of our processing, we disclose data to other persons and companies (processors or third parties), transmit the data to them or otherwise grant them access to the data, this only takes place on the basis of legal permission, in particular if

- you have expressly provided your consent to this,

- transmission of the data to third parties, such as payment service providers, is necessary for fulfilment of a contract or for implementation of pre-contractual measures pursuant to Art. 6 Para. 1 lit. b GDPR,

- a legal obligation stipulates this pursuant to Art. 6 Para. 1 lit. c GDPR,

- the disclosure takes place to protect our legitimate interests (e.g. when employing authorised representatives, web hosts, etc.) and is necessary for the assertion, exercise or defence of legal claims and there is no reason to believe that you have an overwhelming legitimate interest in the non-disclosure of your data.

We may also transmit your personal data to third parties if we and our partners offer participation in promotions, sweepstakes, contracts or similar services. You can obtain more information on this by entering your personal data or below in the description of the respective offer.

If we commission third parties with the processing of data on the basis of a so-called “order processing contract”, this occurs pursuant to Art. 28 GDPR.


2. Transmission to third countries

If we lawfully process data in a third country (i.e. outside of the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the scope of the use of third-party services or the disclosure i.e. transmission of data to third parties, this only takes place provided that the special requirements of Art. 44 ff. GDPR are met. The processing takes place in particular on the basis of special guarantees, such as the officially recognised determination of a level of data protection corresponding to the EU standard or the conclusion of the EU standard data protection clauses.


VI. Your rights

(1) You have the following rights relating to us with regard to personal data concerning you:

– Right to information pursuant to Art. 15 GDPR,

– Right to rectification pursuant to Art. 16 GDPR or deletion pursuant to Art. 17 GDPR,

– Right to restriction of processing pursuant to Art. 18 GDPR,

– Right to object to the processing pursuant to Art. 21 GDPR,

– Right to data portability pursuant to Art. 20 GDPR.

(2) Without prejudice to any other administrative or judicial remedy, you are entitled to the right to lodge a complaint with a supervisory authority pursuant to Art. 77 GDPR, in particular in the Member State of your residence, your workplace or the place of the presumed infringement if you are of the opinion that the processing of the personal data concerning you violates the GDPR. 

The data protection supervisory authority responsible for us is the

Baden-Württemberg State Data Protection and Freedom of Information Officer

Lautenschlagerstraße 20
70173 Stuttgart

Phone: +49 711 615 541 0
Fax: +49 711 615 541 15



VII. Right to revocation and right to objection 

1. Objection to the processing of your data 

You have the right to object at any time, for reasons specific to your situation, to the processing of the personal data concerning you that takes place pursuant to Art. 6 Para. 1 lit. e or f GDPR, pursuant to Art. 21 GDPR. This is the case if the processing in particular is not required for the fulfilment of a contract with you. When you exercise your right to object, we ask that you outline the reasons why your personal data should not be processed as it is in the manner carried out by us. In the event that the objection is justified, we will stop or adapt the data processing or demonstrate to you compelling legitimate reasons for the continuation of the processing that outweigh your interests, rights and freedoms or that serve the assertion, exercise or defence of legal claims.

If the personal data concerning you are processed for the purpose of direct advertising, you have the right to object to the processing of the personal data concerning you for the purpose of such advertising at any time. If you object to the processing for the purposes of direct advertising, the personal data concerning you shall no longer be processed for these purposes.


2. Right to revocation of the declaration of consent regarding data privacy

You have the right to revoke your declaration of consent regarding data privacy at any time. The revocation of the consent does not affect the lawfulness of the processing that has taken place based on the consent up until the revocation.


3. You can inform us of your objection or revocation via the following contact details: 

Kreuzstrasse 9
78148 Gütenbach



VIII. Deletion of data and storage duration

Unless specifically otherwise stated in the scope of this privacy policy, the data stored by us are deleted as soon as they are no longer required for their intended purpose and provided the deletion is not opposed by any statutory retention obligations, e.g. in the case of data that must be stored due to reasons relating to commercial and tax law. According to statutory provisions in Germany, storage based on commercial and tax law requirements may be necessary for up to 10 years. 



I. Collecting personal data upon visiting our website

(1) When using our website for purely informational purposes, i.e. when you don’t register or provide us with further information, we will only collect the personal data that your browser transmits to our server in order to enable you to visit the website. These data are also stored in our system’s log files. These data are not linked with other user data. The legal basis for the temporary storage is Art. 6 Para. 1 lit. f GDPR. Our legitimate interest in this case is in the provision of the core functionalities of the website, which are essential for the qualitative, secure and stable operation of the website.

– IP address

– date and time of the request

– time zone difference to Greenwich Mean Time (GMT)

– contents of the request (specific site)

– access status/HTTP status code

– the amount of data transferred in each case

– the website from which the request comes

– browser

– operating system and its interface

– language and version of the browser software.

In the context of the utilisation of our online services, we store the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interest as well as the users’ interest in protection against misuse and other unauthorised use. 


The collection of log data for the provision of the website including the storage thereof in log files is essential for the operation of the website. As a general rule, therefore, there is no option for the user to object. This is not the case with log data, which are processed beyond the merely informational use in the scope of various services offered on our website. You can obtain more detailed information on this in the sections on the individual services in this privacy policy.


The hosting services by our third-party provider of which we make use serve to provide infrastructure and platform services, computing capacity, memory and database services, security services as well as technical maintenance services, which we employ for the purpose of operating this website. The legal basis for this is Art. 6 Para. 1 lit. f GDPR. Our legitimate interest also lies in the functional and secure provision of this website.

(2) In addition to the use of our website purely for information purposes, we also offer a range of services that you can use if you are interested. For this purpose, you usually have to provide additional personal data which we use to provide the respective service and to which the aforementioned data processing principles apply. You can obtain specific information on this in this privacy policy.


II. Cookies

In addition to the aforementioned data, cookies are stored on your computer when using our website. Cookies are small text files that are assigned and stored on your hard drive by the browser you use and through which certain information flows to the appropriate place that sets the cookie (here by us). Cookies cannot run programs or transmit viruses to your computer. Their purpose is to make the website more user-friendly and effective overall.

This website uses the following types of cookies, the scope and functionality of which are explained below:

a) Temporary cookies 
b) Permanent cookies
c)Third-party cookies

a) Temporary cookies are automatically deleted when you close your browser. This notably includes session cookies. These store a so-called “session ID” with which different browser requests can be assigned to the common session. This will allow your computer to be recognised when you return to our website. The session cookies are deleted when you logout or close your browser.

b) Permanent cookies are stored even after you close your browser. They are automatically deleted after a set time which may vary depending on the cookie. You can delete the cookies in your browser’s security settings at any time.

c) “Third-party cookies” refer to cookies that are provided by providers other than the controller operating the online offer (otherwise, if they are only the cookies of the controller, they are referred to as “first-party cookies”).


Cookies that are necessary for the implementation of the electronic communication process or for the provision of certain functions desired by you (e.g. shopping basket function) are stored on the basis of Art. 6 Para. 1 lit. f GDPR. The website provider has a legitimate interest in the storage of cookies for the technically error-free and optimised provision of his services. If other cookies (e.g. cookies for the analysis of your surfing behaviour) are stored, these are addressed separately in this privacy policy. 


If you do not want cookies to be stored on your computer, you may deactivate the corresponding option in your browser’s system settings. Stored cookies can be deleted in the system settings of the browser. 

A general objection to the use of the cookies used for online marketing purposes can be made with a large number of services, especially in the case of tracking, via the US site or the EU site 

Please note that in this case, you may then not be able to use all functions of this online offering.


IX. Establishing contact 

When you actively establish contact with us via email, contact form or phone call, the personal data provided by you are collected and processed in order to respond to your request. This includes in particular your name and contact details (email address, address, phone number) as well as further information submitted by you. 

The legal basis for this is Art. 6 Para. 1 lit. f GDPR. Our legitimate interest in this case is in the processing of the request. If you establish contact with the aim of concluding or implementing a contract, the legal basis is Art. 6 Para. 1 lit. b GDPR.

We delete email requests and other contact attempts within an appropriate period within which a conclusion of contract or the like can no longer be expected, or we restrict the processing if statutory obligations of retention exist.



X. Use of our online shop

(1) If you wish to place an order in our online shop, it is necessary for the conclusion of the contract that you provide us with the personal data we require to process your order, i.e. information related to the contract, amount and recipient, such as name, address, account or credit card number. Required information for the execution of the contracts is marked separately; further information is voluntary. We process the data provided by you to process your order. For this purpose, we may pass on your payment data to necessary third parties, such as suppliers or our bank. The legal basis for this data processing and the use of external payment service providers is Art. 6 Para. 1 lit. b GDPR. Apart from this, we use external payment service providers on the basis of our legitimate interest pursuant to Art. 6 Para. 1 lit. f GDPR in order to provide effective and secure payment options for our users.

We may also process customer data in accordance with the statutory requirements in order to provide information on other interesting products in our portfolio. Again, herein lies our legitimate interest pursuant to Art. 6 Para. 1 lit. f GDPR.

(2) Depending on the payment method chosen by you, your payment data are transmitted to the corresponding payment service provider. The payment service provider bears the responsibility for your payment data. For the payment transactions, the terms and conditions and data protection notices of the respective payment service providers apply, which may be viewed within the respective websites i.e. transaction applications.

We use the following external payment service providers:


- Paypal (

- Visa (

- Mastercard (

- Klarna (


(3) We offer you the option to create a customer account through which we may store your data for future purchases. When you create an account under “My FALLER”, the data provided by you, such as first name, surname, address or email address, are stored revocably. You can always edit the data in the customer area. You always have the option to cancel your “My FALLER” account yourself. 

The legal basis for the data processing in the context of the customer account is Art. 6 Para. 1 lit. b GDPR. 

We may use the emails provided by you to send you technical information regarding the customer account. You may object to this promotional usage at any time (see A – VII of this privacy policy).

(4) Due to commercial and tax regulations, we are obliged to store your address, payment and order data for a period of ten years. However, we do restrict the processing of this data, i.e. your data will only be used to comply with legal obligations.

(5) To prevent unauthorised access by third parties to your personal data, especially financial data, the order process is encrypted using TLS technology.


XI. Newsletter

(1) With your consent, you can subscribe to our newsletter, which we use to inform you about our latest news, expert tips and exclusive offers related to our range of products. 

(2) We use a so-called “double opt-in” procedure for registration for our newsletter. This means that after you register, we will send to you an email to the email address provided in which we ask you to confirm that you want the newsletter to be sent to you. Furthermore, we store your IP-addresses and the time of registration and confirmation. The purpose of the procedure is to verify your registration and, if necessary, to clarify any possible misuse of your personal data.

(3) Use of the third-party service provider Inxmail

For the technical implementation of the newsletter service, in particular for the personalisation, analytics, automation, email campaigns and documentation, we use the services of our contractual partner Inxmail GmbH (Wentzingerstr. 17, 79106 Freiburg). Pursuant to Art. 28 GDPR, said partner is contractually obliged to comply with our instructions and the data protection laws.

For more information on the privacy policy of Inxmail, go to: 

(4) Your email address alone is mandatory for receiving the newsletter. The disclosure of further information not marked as mandatory is made on a voluntary basis; this data will be used to contact you personally. After you have confirmed your registration we store your email address for sending the newsletter. The legal basis is Art. 6 Para. 1 lit. a GDPR.

(5) You can revoke your consent given for receiving the newsletter at any time and unsubscribe from the newsletter. You can declare your revocation by clicking on the link provided in each newsletter email, by sending an email to or by sending a message to the contact details provided in the legal notice.

When you revoke your consent, we continue to store the information from the subscription and unsubscription in anonymised form for documentation and statistical purposes as well as in a blocking list to avoid the sending of potential email advertising that does not require consent.


XII. Use of Google Analytics

(1) Scope of processing

To the extent that you have given your consent, Google Analytics, a web analytics service by Google LLC, will be utilised on this website. The responsible service provider in the EU is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). Google Analytics uses so-called "cookies", which are text files that are saved on your computer and that allow an analysis of your use of the website. The information collected by the cookie regarding your use of this website will usually be transmitted to and stored on a Google server in the USA.

We use the function user ID. With the help of the user ID we can assign a clear, constant ID to one or more sessions (and to the activities in these sessions) and analyse the behaviour of use across devices.

We use the function ‘anonymizeIP’ (so-called IP masking): As a result of the activation of IP anonymisation on this website, your IP address will be truncated by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transferred to a Google server in the USA and truncated there. The IP address transmitted by your browser while using Google Analytics will not be combined with other data held by Google.

During your visit on the website the following data will be collected, amongst others:

– the sites that you visited, your “click path”

– achieving “website goals” (conversions, e.g. newsletter registrations, downloads, purchases)

– your usage behaviour (for example clicks, dwelling time, bounce rates)

– your approximate location (region)

– your IP address (in truncated form)

– technical information regarding your browser and the terminal devices used by you (e.g. language setting, screen resolution)

– your internet service provider

– the referral URL (via which website/advertising medium you reached this website)

(2) Purpose of processing

On behalf of the operator of this website, Google will use this information to analyse your use of the website, and to compile reports on the website activities. The reports provided by Google Analytics serve to analyse the performance of our website and the success of our marketing campaigns.

(3) Receiver

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland will receive the data as the data processor. We have concluded a data processing agreement with Google for this purpose. Google LLC with its headquarters in California, USA, and, where applicable, US authorities can access the data stored by Google.

(4) Transmission in third countries

A transmission of data in the USA cannot be foreclosed.

(5) Data retention period

The data that we send and data associated with cookies will be automatically deleted after 14 months. However, the performance cookie deployed by Google only expires after a period of 2 years. We do not have any influence over this. The deletion of data that have reached their retention period will occur automatically once a month.

You may also prevent data generated by the cookie and relating to your use of the website (including your IP address) being collected and processed by Google by

a. not granting your consent to the placement of the cookie or

b. downloading and installing the browser add-on for the deactivation of Google Analytics HERE.

You can also prevent the storing of cookies with the respective setting of your browser software. However, if you configure your browser to reject all cookies, you may experience limited functionality on this and other websites.

(6) Legal basis and recall option

The legal basis for this data processing is your consent, Art. 6 Para. 1 lit. a GDPR. You may revoke your consent at any time with effect for the future by recalling your cookie settings and changing your selection there.

You will find more information on terms of use by Google Analytics and on the privacy policy of Google at and


XIII. Use of social media plugins

(1) We currently use the following social media plugins: Facebook and Twitter. In this regard we use the so-called 2-click-solution. That means when you visit our site for the first time, principally no personal data are forwarded to the providers of these plugins. You can identify the provider of the plugin through the marking on the box based on the first letter or its logo. We make it possible for you to communicate directly with the provider of the plugin via the button. Only if you click on the marked field and thereby activate it, will the plugin provider receive the information that you have accessed the corresponding website on our online offering. In addition, the data listed under section B-I of this declaration are transferred. In the case of Facebook, Facebook in Germany states that the IP address is anonymised immediately after it is collected. By activating the plugin, personal data are transferred from you to the respective plugin provider and stored there (for US providers in the USA). Since the plugin provider collects data mainly via cookies, we recommend that you delete all cookies before clicking on the grayed box using your browser's security settings.

(2) We neither have an influence on the collected data and data processing activities, nor are we aware of the full scope of the data collection, the purposes as well as the storage deadlines. We also have no information on the deletion of the data collected by the plugin provider.

(3) The plugin provider will store the data collected about you as user profiles and uses these for the purposes of marketing, market research and/or the needs-based design of its website. Such an evaluation is in particular carried out (also for users who are not logged in) for the presentation of needs-oriented advertising and in order to inform other users of the social network about your activities on our website. You are entitled to a right of objection against the creation of these user profiles, whereby you must contact the respective plugin provider in order to exercise this right. Through the plug-ins we offer you the possibility to interact with social networks and other users, so that we can improve our offering and design it in a more interesting manner for you as a user. The legal basis for the usage of plugins is Art. 6 Para. 1 lit. f GDPR.

(4) The data are transferred regardless of whether you have an account with the plugin provider and are logged in there. If you are logged in with the plugin provider, your data collected with us will be directly assigned to your existing account with the plugin provider. If you click the activated button and, for example, link the page, the plugin provider will also store this information in your user account and share it publicly with your contacts. We recommend that you log out regularly after using a social network, especially before activating the button, as you can thereby avoid being assigned to your profile with the plugin provider.

(5) For more information on the purpose and scope of data collection and its processing by the plugin provider, please refer to the data protection declarations of these providers as listed below. Here you will also receive further information about your rights in this regard and adjusting your settings to protect your privacy.

(6) Addresses of the respective plugin providers and URLs with their privacy policies:

a) Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland)

More information about the provider and how they process data can be found at:

b) Twitter International Unlimited Company (One Cumberland Place, Fenian Street, Dublin 2, D02, AX07 IRELAND) 

An appropriate level of protection during the transmission of data is ensured via the conclusion of the EU standard data protection clauses (available at


XIV. Integration of external scripts

We use external JavaScript code. In order for us to always have access to the most secure and latest version, we have integrated the libraries of various providers externally through the CDN (content delivery network) “CDNJS”. We use external code from the JavaScript framework Modernizr. This script allows Internet Explorer users in particular to optimally use our site. 

It is provided by the third-party provider Cloudflare Inc. (101 Townsend St., San Francisco, CA, 94107). The European provider is Cloudflare Germany GmbH (Rosental 7, 80331 Munich). More information can be found at , and . 


By using this script, we are able to reduce our page loading times, since it is very likely that you have already used the CDN on another page. In this case, your browser can access the copy stored in your cache and is not required to download it again. If your browser has not cached a copy, then data like your IP address will be transferred from your browser to the respective CDN. In such a case, data can also be processed in the US.

The legal basis for the usage is our legitimate interest pursuant to Art. 6 Para. 1 lit. f GDPR. This interest lies in the optimisation of our website, in particular the user-friendly design due to improved loading times as well as the optimised, clear and uniform representation of contents across all devices.


XV. YouTube

For the integration of videos, we use the service YouTube. The responsible provider in Europe is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). The legal basis is your consent pursuant to Art. 6 Para. 1 lit. a GDPR.

YouTube uses cookies to gather information on the visitors to its website. Among other things, YouTube uses these cookies to collect video statistics, prevent fraud and improve user friendliness. The cookies remain on your device until you delete them.

As soon as you start a YouTube video on our website, a connection to the YouTube servers is established. The YouTube server is informed of which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to directly assign your surfing behaviour to your personal profile. In doing so, data may be transmitted to the US and linked to further data from other Google services, in particular if you are logged into your Google account. To safeguard the transfer of data, we have concluded the EU standard data protection clauses. If you do not desire that such a transmission of this information to YouTube and Google take place, you can prevent this transmission by logging out of your YouTube account before accessing our website. 

The processed data include 

- Information on the devices and browsers used (e.g. unique identifiers, IP address, Google user ID, YouTube ID, type and settings, operating system, mobile network) 

- Your activities (videos watched, date and time of the visit to the page in question, website visited, interactions)

- Location data

We have no influence on the duration of storage of the data or the further processing of the data by YouTube and Google. You have the right to object against the creation of user profiles by YouTube; if you wish to exercise this right, please contact YouTube directly.

In order to reduce the transmission of data before a video is actually started, we use the extended data protection mode. According to YouTube, this mode has the effect that YouTube does not store any information on the visitors to this website before they watch the video. The disclosure of data to YouTube partners, however, is not necessarily excluded by the extended data protection mode. For example, regardless of whether you watch a video, YouTube establishes a connection to the Google DoubleClick network when you access our website. 

Moreover, we embed the videos on our website in such a way that transmission of your data to YouTube partners (the Google DoubleClick network) only begins when you actively click on the video. 

More information on data privacy at YouTube and Google can be found in their privacy policies at:  and 


XVI. Facebook Pixel

Within our website, we use the so-called “Facebook Pixel” and the associated marketing services by the social network Facebook for the purposes of analysis, optimisation and economic operation of our online offer. The service provider responsible for this service in the EU is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to statements by Facebook, the collected data is also transmitted to the US and other third countries by Facebook. 


The use of this service takes place on the basis of your consent pursuant to Art. 6 Para. 1 lit. a GDPR. The consent may be revoked at any time with effect for the future. 


(1) The following data processing operations take place in this context:

With the help of the Facebook Pixel, it is possible for Facebook to determine the visitors to our online offer as a target group for the display of ads (so-called “Facebook ads”), since we are able to track the behaviour of the visitors to the website after they have seen or clicked on an ad on Facebook and been forwarded to our website. Accordingly, we use the Facebook Pixel to only display the Facebook ads placed by us to the Facebook users who have actually displayed interest in our online offer or who exhibit the specific characteristics (e.g. interest in certain topics or products determined on the basis of the websites visited) that we communicate to Facebook. By doing so, we are able to evaluate the effectiveness of the Facebook ads for statistical and market research purposes and optimise future advertising measures. 

With the help of the Facebook Pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not have an irritating effect. Furthermore, with the help of the Facebook Pixel, we are able to understand the effectiveness of the Facebook ads for statistical and market research purposes, since we are able to see whether users have been forwarded to our website after clicking on a Facebook ad (so-called “conversion”).

To the extent that personal data are collected on our website and forwarded to Facebook with the help of the tool described here, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is hereby exclusively limited to the collection of the data and the disclosure thereof to Facebook. The processing by Facebook that takes place after the disclosure is not part of the joint responsibility. The obligations to which we are jointly subject have been established in an agreement on joint processing. This can be found at: According to this agreement, we are responsible for the issuing of data protection information when using the Facebook tool and for the secure implementation of the tool on our website in terms of data protection law. Facebook is responsible for the data security of the Facebook products. You may assert your data subject rights (e.g. requests for information) regarding the data processed by Facebook directly with Facebook. If you assert your data subject rights with us, we are obliged to forward this to Facebook. 

For us as the provider of this website, the data collected are anonymous; we cannot make any conclusions as to the identity of the users. However, the data are stored and processed by Facebook, such that a link to the respective user profile is possible and Facebook may use the data for its own advertising purposes, in accordance with the Facebook data usage policy. This means that Facebook may enable the placement of ads on Facebook pages as well as outside of Facebook. This usage of the data cannot be influenced by us as the website provider. 

(3) Moreover, when using the Facebook Pixel, we also use the additional function “advanced matching”. This means that data such as phone numbers, email addresses of the newsletter recipients or Facebook IDs of the users are transmitted to Facebook (in encrypted form) for the creation of target groups (“custom audiences” or “look-alike audiences”). 

The upload merely serves to determine the recipients of our Facebook ads. By doing so, we want to ensure that the ads are only displayed to users who have an interest in our information and services.

The data collected in this manner are anonymous for us. However, these data are stored and processed by Facebook, such that a link to your Facebook account is possible and Facebook uses the data for its own advertising purposes in accordance with its data usage policy. This affects the user name, cookie ID, user ID and advertising ID. Further information on “advanced matching” is available at . Facebook processes these data as our processor. Details can be found in Facebook’s user agreement: and . 


(4) Based on the marketing tools used, your browser automatically establishes a direct connection to the Facebook server when you visit our website. We have no influence on the extent or the further use of the data that is collected via the use of this tool, so we present to you the procedures known to us: through the integration of the Facebook Pixel, Facebook receives the information that you have accessed the corresponding web page of our internet presence or have clicked on one of our ads. If you are registered with a Facebook service, Facebook can assign this visit to your account. Even if you are not registered with Facebook i.e. are not logged in, there is the possibility that the provider finds out your IP address and further identifying features and uses these to create a profile.

The information collected is transmitted to Facebook servers in the US or in other third countries and stored there. This transmission of data is necessary in order to provide the services set out in the Meta terms of use. For these cases, the provider has, according to its own statement, set a standard for itself that corresponds to the former EU-US Privacy Shield, and has pledged to observe applicable data protection laws during international data transmission. For this, Facebook uses standard data protection clauses approved by the European Commission (see and ) i.e. adequacy decisions issued (see ).


(5) General information on the display of Facebook ads in Facebook’s data usage policy can be found at . Special information and details on the Facebook Pixel and how it functions is available in the Facebook help section:


In addition to the option to revoke your consent at any time with effect for the future via our consent banner, you also have the following options to object to data collection by the Facebook Pixel and the use of your data for the display of Facebook ads: 

To adjust what types of ads are displayed to you within Facebook, you can access the page set up by Facebook and follow the instructions on user-based advertising settings there: , . 


If you do not have a Facebook account, you can object to the use of cookies employed for reach measurement and advertising purposes via the deactivation page of the network advertising initiative ( as well as via the US website ( or via the European website (


XVII. Current status and reservation of changes

This data protection declaration is currently valid and current as of April 2023.

It may become necessary to modify this data protection declaration when we further develop our website and range of products and services or on account of a change to legal or regulatory requirements. You may access and print out (keyboard shortcut: Ctrl + P) the current valid data protection declaration at any time on the website at